{"id":1456,"date":"2025-10-29T09:41:00","date_gmt":"2025-10-29T08:41:00","guid":{"rendered":"https:\/\/laurorecreative.fr\/?p=1456"},"modified":"2025-10-13T10:43:20","modified_gmt":"2025-10-13T08:43:20","slug":"refont-logo-clermont-ferrand","status":"publish","type":"post","link":"https:\/\/laurorecreative.fr\/index.php\/2025\/10\/29\/refont-logo-clermont-ferrand\/","title":{"rendered":"Rebranding : faire \u00e9voluer votre image sans perdre vos clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1456\" class=\"elementor elementor-1456\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9d54a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0b9d54a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0424a elementor-widget elementor-widget-text-editor\" data-id=\"1c0424a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Refaire son logo \u00e0 Clermont-Ferrand,<\/strong><strong> comment s&rsquo;y prendre ?<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afa0200 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"afa0200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049780e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"049780e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a5699 elementor-widget elementor-widget-text-editor\" data-id=\"c0a5699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Refaire son logo \u00e0 Clermont-Ferrand&nbsp;<\/b><b style=\"font-family: inherit; font-size: 2rem;\">sans perdre ses clients : une question de strat\u00e9gie<\/b><\/h2>\n<p>Changer son logo, c\u2019est un peu comme changer de look. Si vous arrivez un lundi matin en blond platine, on risque de ne pas vous reconna\u00eetre tout de suite. C\u2019est pareil avec votre identit\u00e9 visuelle : il faut y aller par \u00e9tape.<\/p>\n<p><!-- notionvc: bdc0435b-9f93-4ef0-a4f8-67f1bc0a032f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43cb462 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"43cb462\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4696926 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4696926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf528c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dbf528c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74007fc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"74007fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb8f6f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cbb8f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff0cfd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0ff0cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35971e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f35971e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119242b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"119242b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcee3fc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fcee3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b0c00b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7b0c00b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de13602 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"de13602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd6aca elementor-widget elementor-widget-text-editor\" data-id=\"abd6aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>\ud83e\udde0 1. Analysez votre image actuelle<\/b><\/h3><p>Avant de tout balayer, posez-vous les bonnes questions :<\/p><ul><li>Qu\u2019est-ce que mes clients retiennent de mon logo actuel ?<\/li><li>Refl\u00e8te-t-il encore mon activit\u00e9, mes valeurs, ma cible ?<\/li><li>Est-il adapt\u00e9 aux supports d\u2019aujourd\u2019hui (site web, r\u00e9seaux sociaux, affiches, etc.) ?<\/li><\/ul><div>\u00a0<\/div><p>Un <strong>audit de marque<\/strong> peut vous aider \u00e0 prendre du recul.<\/p><p><!-- notionvc: 1cabe8e4-d00a-43f3-bef1-db6c7e6c555d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa28b96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fa28b96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00973d elementor-widget elementor-widget-text-editor\" data-id=\"b00973d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-family: inherit; font-size: 1.75rem;\"><b>\ud83c\udfaf 2. D\u00e9finissez votre nouvelle identit\u00e9 visuelle<\/b><\/span><\/h3><p>Pas question de faire un \u00ab glow up \u00bb au hasard. Il faut penser <strong>coh\u00e9rence<\/strong>, <strong>lisibilit\u00e9<\/strong> et <strong>personnalit\u00e9<\/strong>.<\/p><p>Travaillez sur les \u00e9l\u00e9ments suivants :<\/p><ul><li>Les couleurs : porteurs de sens et d\u2019\u00e9motion<\/li><li>Les typographies : modernes, classiques, s\u00e9rieuses, d\u00e9cal\u00e9es ?<\/li><li>Les formes et symboles : parlent-ils \u00e0 votre cible ?<\/li><li>Le style global : sobre, audacieux, institutionnel, dynamique ?<\/li><\/ul><div>\u00a0<\/div><p>C\u2019est l\u00e0 que <strong>L\u2019Aurore Cr\u00e9ative<\/strong> prend tout son sens : vous \u00eates guid\u00e9(e), conseill\u00e9(e), accompagn\u00e9(e).<\/p><p><!-- notionvc: cfeae9f8-daa7-457c-8d62-da2081ceab29 --><\/p><p><!-- notionvc: 1cabe8e4-d00a-43f3-bef1-db6c7e6c555d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e017287 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e017287\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc35f7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4fc35f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a62bd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"42a62bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f46bf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f2f46bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765e0b8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"765e0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ace7e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"70ace7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61b25c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e61b25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957f300 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"957f300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb32d9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"bcb32d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_site-30.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6877850 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6877850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d10a791 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d10a791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc72285 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cc72285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-1024x1024.png\" class=\"attachment-large size-large wp-image-1461\" alt=\"\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32-100x100.png 100w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Aurore-Creative_Logo_icon_soleil-32.png 1251w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96200e5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"96200e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd8eb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1dd8eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Refaire son logo \u00e0 Clermont-Ferrand :&nbsp;<\/b><b style=\"font-family: inherit; font-size: 2rem;\">les erreurs \u00e0 \u00e9viter<\/b><\/h2>\n<h4>\u274c 1. Tout changer sans raison<\/h4>\n<p>Un logo, ce n\u2019est pas juste \u00ab joli \u00bb. C\u2019est un <strong>rep\u00e8re visuel fort<\/strong>. Si vous le changez, il faut que ce soit <strong>justifi\u00e9<\/strong> : nouveau positionnement, modernisation, repositionnement de marque\u2026<\/p>\n<h4>\u274c 2. Oublier ses clients<\/h4>\n<p>Repenser son logo sans penser \u00e0 ses clients, c\u2019est comme organiser une f\u00eate sans inviter personne. Pensez \u00e0 <strong>les impliquer<\/strong>, ou au moins \u00e0 <strong>communiquer en toute transparence<\/strong> sur le changement.<\/p>\n<h4>\u274c 3. Faire une refonte \u00e0 la va-vite<\/h4>\n<p>Un logo mal pens\u00e9, c\u2019est un logo qui vieillit mal. Il doit fonctionner sur tous les supports, rester lisible en petit format, et surtout\u2026 vous ressembler.<\/p>\n<p><!-- notionvc: 269e5c3a-339b-447f-8782-184282b3fb65 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe20e0b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"fe20e0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8e9a0 elementor-widget elementor-widget-text-editor\" data-id=\"ca8e9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Chez l\u2019Aurore Cr\u00e9ative on sait refaire vos logos en gardant l\u2019essentiel<\/h2><p>Chez <strong>L\u2019Aurore Cr\u00e9ative<\/strong>, quand on <strong>refait un logo<\/strong>, on ne fait pas table rase. On commence par <strong>conserver ce qui fait votre force<\/strong> : les \u00e9l\u00e9ments visuels qui vous rendent identifiable, reconnaissable, familier aux yeux de vos clients.\u00a0<\/p><p><b>Vous \u00eates curieux de voir ? On vous montre :<\/b><\/p><p>Voici une r\u00e9alisation sign\u00e9e <strong>L\u2019Aurore Cr\u00e9ative<\/strong>, pour <strong>DAI \u2013 Distribution Automatique Issoirienne<\/strong>, une entreprise locale sp\u00e9cialis\u00e9e dans la distribution de caf\u00e9 et de boissons chaudes.<\/p><p><!-- notionvc: 0f7acfb5-9244-4854-8ded-76a909a1ffca --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ae0476 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7ae0476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b829486 elementor-widget elementor-widget-image\" data-id=\"b829486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-791x1024.png\" class=\"attachment-large size-large wp-image-1466\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-791x1024.png 791w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-232x300.png 232w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-768x994.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-1187x1536.png 1187w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-1583x2048.png 1583w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Illustration-DAI_Illustration-DAI_Marron-600x776.png 600w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fce98f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6fce98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfa2c8 elementor-widget elementor-widget-image\" data-id=\"4bfa2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-1024x1024.png\" class=\"attachment-large size-large wp-image-1465\" alt=\"Refaire son logo \u00e0 Clermont-Ferrand\" srcset=\"https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-1024x1024.png 1024w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-300x300.png 300w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-150x150.png 150w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-768x768.png 768w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-1536x1536.png 1536w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-2048x2048.png 2048w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-600x600.png 600w, https:\/\/laurorecreative.fr\/wp-content\/uploads\/2025\/09\/Logo-DAI-RVB_DAI_Logo-Carre_WEB-100x100.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ed021 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"65ed021\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-363b5ba elementor-widget elementor-widget-text-editor\" data-id=\"363b5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\ud83c\udfaf Objectif : moderniser sans perdre l\u2019essentiel<\/h3><p>Le logo d\u2019origine avait un <strong>style vintage<\/strong>, attachant mais un peu dat\u00e9. L\u2019entreprise souhaitait <strong>le moderniser<\/strong>, tout en <strong>conservant ses \u00e9l\u00e9ments identitaires cl\u00e9s<\/strong> :<\/p><ul><li>Le <strong>Puy de D\u00f4me<\/strong>, symbole fort de son ancrage local<\/li><li>La <strong>r\u00e9f\u00e9rence au caf\u00e9<\/strong>, c\u0153ur de son activit\u00e9<\/li><\/ul><p>Pas question de tout changer : l\u2019enjeu \u00e9tait de faire \u00e9voluer, pas d\u2019effacer.<\/p><h3>\u270f\ufe0f Notre approche cr\u00e9ative<\/h3><p>Nous avons repens\u00e9 le logo autour d\u2019une <strong>forme de graine de caf\u00e9<\/strong>, int\u00e9grant discr\u00e8tement le <strong>Puy de D\u00f4me<\/strong>\u00a0<b>\u00e0 Clermont Ferrand<\/b>, en son centre.<\/p><p>Le <strong>marron<\/strong>, couleur historique du logo, a \u00e9t\u00e9 conserv\u00e9 pour pr\u00e9server la <strong>coh\u00e9rence visuelle<\/strong> et la <strong>reconnaissance de marque<\/strong>.<\/p><p>Nous y avons ajout\u00e9 :<\/p><ul><li>Une <strong>touche de vert<\/strong>, pour \u00e9voquer la nature, l\u2019authenticit\u00e9, et injecter un peu de <strong>peps<\/strong><\/li><li>Des <strong>lignes plus \u00e9pur\u00e9es<\/strong>, pour un rendu plus <strong>actuel et professionnel<\/strong><\/li><\/ul><div><b>\u00a0<\/b><\/div><p>D\u00e9couvrez <strong><a href=\"https:\/\/laurorecreative.fr\/index.php\/creation-logo-clermont-ferrand\/\">notre service de cr\u00e9ation de logo<\/a><\/strong><\/p><p><!-- notionvc: 1c516a6e-7b79-4cb5-8dd1-f079b4b7e0e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Refaire son logo \u00e0 Clermont-Ferrand, comment s&rsquo;y prendre ? Refaire son logo \u00e0 Clermont-Ferrand&nbsp;sans perdre ses clients : une question de strat\u00e9gie Changer son logo, c\u2019est un peu comme changer de look. Si vous arrivez un lundi matin en blond platine, on risque de ne pas vous reconna\u00eetre tout de suite. C\u2019est pareil avec votre identit\u00e9 visuelle : il faut y aller par \u00e9tape. \ud83e\udde0 1. Analysez votre image actuelle Avant de tout balayer, posez-vous les bonnes questions : Qu\u2019est-ce que mes clients retiennent de mon logo actuel ? Refl\u00e8te-t-il encore mon activit\u00e9, mes valeurs, ma cible ? Est-il adapt\u00e9 aux supports d\u2019aujourd\u2019hui (site web, r\u00e9seaux sociaux, affiches, etc.) ? \u00a0 Un audit de marque peut vous aider \u00e0 prendre du recul. \ud83c\udfaf 2. D\u00e9finissez votre nouvelle identit\u00e9 visuelle Pas question de faire un \u00ab glow up \u00bb au hasard. Il faut penser coh\u00e9rence, lisibilit\u00e9 et personnalit\u00e9. Travaillez sur les \u00e9l\u00e9ments suivants : Les couleurs : porteurs de sens et d\u2019\u00e9motion Les typographies : modernes, classiques, s\u00e9rieuses, d\u00e9cal\u00e9es ? Les formes et symboles : parlent-ils \u00e0 votre cible ? Le style global : sobre, audacieux, institutionnel, dynamique ? \u00a0 C\u2019est l\u00e0 que L\u2019Aurore Cr\u00e9ative prend tout son sens : vous \u00eates guid\u00e9(e), conseill\u00e9(e), accompagn\u00e9(e). Refaire son logo \u00e0 Clermont-Ferrand :&nbsp;les erreurs \u00e0 \u00e9viter \u274c 1. Tout changer sans raison Un logo, ce n\u2019est pas juste \u00ab joli \u00bb. C\u2019est un rep\u00e8re visuel fort. Si vous le changez, il faut que ce soit justifi\u00e9 : nouveau positionnement, modernisation, repositionnement de marque\u2026 \u274c 2. Oublier ses clients Repenser son logo sans penser \u00e0 ses clients, c\u2019est comme organiser une f\u00eate sans inviter personne. Pensez \u00e0 les impliquer, ou au moins \u00e0 communiquer en toute transparence sur le changement. \u274c 3. Faire une refonte \u00e0 la va-vite Un logo mal pens\u00e9, c\u2019est un logo qui vieillit mal. Il doit fonctionner sur tous les supports, rester lisible en petit format, et surtout\u2026 vous ressembler. Chez l\u2019Aurore Cr\u00e9ative on sait refaire vos logos en gardant l\u2019essentiel Chez L\u2019Aurore Cr\u00e9ative, quand on refait un logo, on ne fait pas table rase. On commence par conserver ce qui fait votre force : les \u00e9l\u00e9ments visuels qui vous rendent identifiable, reconnaissable, familier aux yeux de vos clients.\u00a0 Vous \u00eates curieux de voir ? On vous montre : Voici une r\u00e9alisation sign\u00e9e L\u2019Aurore Cr\u00e9ative, pour DAI \u2013 Distribution Automatique Issoirienne, une entreprise locale sp\u00e9cialis\u00e9e dans la distribution de caf\u00e9 et de boissons chaudes. \ud83c\udfaf Objectif : moderniser sans perdre l\u2019essentiel Le logo d\u2019origine avait un style vintage, attachant mais un peu dat\u00e9. L\u2019entreprise souhaitait le moderniser, tout en conservant ses \u00e9l\u00e9ments identitaires cl\u00e9s : Le Puy de D\u00f4me, symbole fort de son ancrage local La r\u00e9f\u00e9rence au caf\u00e9, c\u0153ur de son activit\u00e9 Pas question de tout changer : l\u2019enjeu \u00e9tait de faire \u00e9voluer, pas d\u2019effacer. \u270f\ufe0f Notre approche cr\u00e9ative Nous avons repens\u00e9 le logo autour d\u2019une forme de graine de caf\u00e9, int\u00e9grant discr\u00e8tement le Puy de D\u00f4me\u00a0\u00e0 Clermont Ferrand, en son centre. Le marron, couleur historique du logo, a \u00e9t\u00e9 conserv\u00e9 pour pr\u00e9server la coh\u00e9rence visuelle et la reconnaissance de marque. Nous y avons ajout\u00e9 : Une touche de vert, pour \u00e9voquer la nature, l\u2019authenticit\u00e9, et injecter un peu de peps Des lignes plus \u00e9pur\u00e9es, pour un rendu plus actuel et professionnel \u00a0 D\u00e9couvrez notre service de cr\u00e9ation de logo<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43,45,41,42,44,47,46,49,50,48],"class_list":["post-1456","post","type-post","status-publish","format-standard","hentry","category-blog","tag-agence-communication-clermont-ferrand","tag-creation-de-logo-clermont-ferrand","tag-creation-identite-visuelle-clermont-ferrand","tag-designer-graphique-clermont-ferrand","tag-graphiste-clermont-ferrand","tag-identite-graphique-entreprise-clermont-ferrand","tag-image-de-marque-clermont-ferrand","tag-refonte-logo-clermont-ferrand","tag-strategie-de-communication-visuelle-clermont-ferrand","tag-studio-graphique-clermont-ferrand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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